Writer, editor & translator
MFA Writing / Savannah College of Art and Design
Ciencias de la Comunicación / Tec de Monterrey
(442) 173 2730
andreaimar@gmail.com
ENGLISH
Bilingual: reading, writing, editing and translation
SOFTWARE
Office, InDesign, WordPress, Google Suite
PROFESSIONAL EXPERIENCE
LA GACETA DE EL PALACIO DE HIERRO – EDITOR IN CHIEF
November 2022 - Current
I'm the editor for La Gaceta, a magazine by department store El Palacio de Hierro. Although I work for Grupo Expansion, my day to day consists of working together with the creative team at El Palacio, as well as their business partners and marketing managers in the creation of content, both organic editorial and payed by brands and agencies. I manage a multidisciplinary team which includes junior editors, designers, fact-checkers, external writers, PRs and more. The main focus of the position is to create joint editorial content (for the magazine and store display as well) keeping the institutional voice.
• Working with the team to create an editorial concept while using the materials and petitions from the marketing teams at El Palacio
• Creating calendars and work flows, as well as each issue’s story list and assigning sections to each of the junior editors and writers
• Writing, editing and checking texts and articles
• Make changes requested by the client, make sure every product credit is correct
• Reviewing the final product before it goes to print
• Make sure all materials (photos, PDFs, etc.) are delivered to the client
*Besides doing this for each monthly issue, I also coordinate at least four commercial supplements each year: from getting and filtering materials from the brands to creating the content aligning to brand tone and delivering a final product that is satisfactory for both the brands and El Palacio
REVISTA MOI – EDITOR IN CHIEF
April 2016 – July 2022
Lead the editorial and design teams in the process of creating the magazine and aligning it with the social media and website content
• Leading the team so it successfully meets deadlines
• Collaboration with different areas (sales and art departments mainly) so the magazine delivers both in great content and commercial success
• Writing, editing, and concept creating articles that are accessible for the public and well- documented
• Reviewing the final product before it goes to print
• Maintaining the same editorial line for both print and digital
* In the six years I worked for the magazine I’ve been promoted three times acquiring different responsibilities in both content creating and team leading
LA REVISTA – EDITORIAL COORDINATOR
January 2013 – November 2015
Writing and editing texts for bimonthly publication
Concept creating for cover story / Text creation based on the same concept / Editing texts from freelance writers / Coordination with the design team / Interviewing celebrities, artists, chefs, and more / Contact with PR agencies
A EDITORES LIBROS – EDITORIAL ASSISTANT
March 2015 – November 2015
Research, fact checking and text writing for custom made books such as 30 Momentos: Historia Reciente del Arte Mexicano for Monex Financial Group and Ritmo que rompe paradigmas: Rock en México for RH Ratings
LA REVISTA ONLINE – WEB EDITOR
August 2012 - February 2013
Web article writing on art, culture, fashion, literature and more for LaRevista.mx, the online version of La Revista / Social media managing
FREELANCE TRANSLATOR
January 2006 – current
Translate different kinds of texts –from coffee table books to government annual reports– from English to Spanish
EDUCATION
Master of Fine Arts - Writing, June 2012
Savannah College of Art and Design, Savannah, Georgia, USA
Bachelor’s Degree in Communication, December 2008
Tecnológico de Monterrey, Campus Querétaro, México Graduated with Honors
